If you’re looking to take advantage of an e-commerce platform to bring your online store to life, you should look no further than Shopify. Shopify makes it easy to get a store online, and what’s more, it’s not going to cost an arm and a leg to get things rolling. Shopify does, however, provide a lot more to businesses than just a cheap and quick way for those to get a store online. This popular ecommerce platform also has many helpful apps to help your store thrive, an easy to use store management backend, and plenty of marketing tools to ensure you have an opportunity to expose your brand to those who really matter. Here are some of the many marketing tools Shopify can provide to your store.R
Although Kit is a separate company to Shopify, it’s still a tool that can’t be overlooked when it comes to the marketing side of your online store. Shopify has partnered with Kit quite simply because it’s an app that can help you boost brand exposure, convert visitors, drive sales, and create email campaigns so you have more time to run other operations of your business. It’s the perfect tool for those that don’t necessarily have the time or experience to market their online store. This app comes free with a Shopify subscription, so you don’t have to worry about additional costs.
Shopify has made it easy for you to measure your marketing campaigns, regardless of the methods you adopt. You could seriously improve your marketing efforts thanks to this feature alone. It’s feature-rich and has everything you need to measure all channels, from customer data, product data, traffic sources, and much more. This feature alone is worth its weight in gold and is definitely something that can help you compete at a higher level.
Promote with Google and Social Media Platforms
Shopify makes it very easy for you to market your online store by taking advantage of external marketing platforms. Many businesses tend to choose to create accounts with popular search engines and social media platforms, but that’s not always the most efficient way of going about it. You could just use the likes of Google Smart Shopping to handle your campaigns automatically, and you could even go as far as getting Shopify to handle your social media campaigns. What Shopify can do for your business in terms of marketing is something no other e-commerce platform out there can compete with.
Loads of Marketing Apps
Shopify has partnered with hundreds of other apps to ensure you get the most choices when it comes to successfully running marketing campaigns. Simply log in to your Shopify admin panel and choose from the list of helpful marketing apps to ensure your store has the best chance of competing with the bigger fish.
If you’re looking to take your online store seriously and compete with some of the bigger businesses out there, you should definitely consider Shopify to handle your storefront requirements. Not only will you benefit from an easy to manage store experience, but you’ll also have access to the above marketing tools to ensure your store has the best chance of becoming a success.